Urban Decay Taps Mika Abdalla for a New Campaign

Urban Decay has announced actress Mika Abdalla as the face of its newest campaign, marking the rising star’s first-ever beauty partnership. 

Abdalla fronts the launch of the brand’s new Ghosting Trio, introducing Ghosting Spray – the world’s first tinted dry aerosol powder spray.

The first-of-its-kind prep and set system features 3 new innovations: Ghosting Paste, Ghosting Powder, and Ghosting Spray, instantly retexturizing skin for a seamless blurred finish and all-day wear. 

Anika Majithia, Global Head of Urban Decay, said:

“Urban Decay has always created beauty firsts. Ghosting is another one: the world’s first tinted dry spray that blurs and evens all skin tones in a matter of seconds. Calling it Ghosting is our way of letting all Makeup lovers reclaim their own narrative – giving them permission to call BS on outdated beauty rules and anything in life that doesn’t serve them. Mika is the perfect partner – she doesn’t perform perfection.”

Fresh from Amazon Prime’s first season of Off Campus, this partnership comes at a pivotal moment in Abdalla’s career. In partnering with Urban Decay, Abdalla is introduced to an even wider audience. 

Her fearless, authentic approach to self-expression made her a natural fit for Urban Decay, creating a collaboration that feels as culturally relevant as it is beauty-forward

Rather than leaning into the dating discourse surrounding “ghosting,” Urban Decay is reclaiming the term as an empowering beauty statement, encouraging consumers to ghost anything that no longer serves them – from outdated beauty rules to unnecessary noise. 

Backed by Urban Decay’s legacy of high-performance formulas, Ghosting Trio is designed to blur, perfect, and mattify skin. 

At the center is Ghosting Spray, a category-defining innovation that reinvents the setting experience by transforming traditional loose setting powder into the world’s first dry aerosol spray. 

The breakthrough technology delivers an instant, even all-over blur, all-day shine control, and matte finish with zero dry time.

Urban Decay’s Ghosting Trio

• Ghosting Paste – (Prep) a silicone-free, shine- and pore-erasing primer that creates a filter-like, blurred matte base. Designed to grip makeup for 24hr wear with all-day hydration, zero pilling, no white cast, and no sticky feeling.
• Ghosting Powder – (Targeted Set) pore-blurring weightless setting powder designed for targeted makeup setting application and all-day matte blur. With five translucent shades spanning fair to deep, the freeze-dried technology gives you the light feel of loose powder with a pore-blurring, non-cakey finish.
• Ghosting Spray – (All-Over Blur) is a loose powder in a dry aerosol spray that delivers even, all-over blur with an instant matte finish, zero dry time, and a soft-focus effect. Available in 3 flexible tints (Light, Medium, Deep), it’s designed to even tone and blur seamlessly across skin tones.

Through a series of social-first videos, Abdalla brings the Ghosting Trio’s message to life, confidently ghosting the noise surrounding the rising star while embodying Urban Decay’s “Perform, Don’t Conform” ethos through unapologetic self-expression.